Director of overseas marketing
1. Assisted in analyzing the characteristics, market environment and competitors of overseas released games, effectively integrated all kinds of communication resources and formulated marketing planning schemes before and after the launch of the products;
2. Assisted in the formulation, implementation and summary of online and offline market activity plans, and achieved established marketing objectives through various marketing promotion means, including marketing activities, content marketing, material creation, etc.;
3. Assisted in formulating localized packaging plans, independently wrote copywriting of publicity materials, and creatively developed and promoted the realization of advertising materials according to the release data;
4. Pay attention to the dynamics of overseas market and local information of games, understand and experience all kinds of games in the market, and analyze competitive products and market trends from time to time;
5. Interpreted the products, competing products and target users, completed the marketing concept packaging of the products, and exported attributive, slogan and selling points;
6. Responsible for the influence and effect of marketing promotion;
7. Regularly collect, sort out and share all kinds of game marketing and promotion cases.
1. Bachelor degree or above, have a certain understanding of the game industry, more than 2 years of overseas market planning experience;
2, Love games, have ideas and experience in game product content planning, game product marketing and game product activity planning is preferred;
3. Good verbal organization, internal and external communication skills, copywriting skills and some basic English;
4. Proficient in the production and beautification of PPT, Word and Excel;
5. Good writing and packaging skills, independent control and promotion awareness in project management;
6. Have good product thinking and brand marketing awareness, and have good sensitivity to current hot content.
Notes for delivery:
1. To check the latest recruitment information, you can follow the official account, or go to the BOSS zhipin and Pull gou and other websites to search for "Indra Soft"
2. Interested applicants can directly send their resumes to email@example.com. Art and sound positions should be submitted together with their works
3. If you have any questions, please contact Miss Liu: QQ: 986309466